Visa10.1Fraud

EMV Liability Shift Counterfeit Fraud

The cardholder says they did not make an in-person purchase, and the card used was a counterfeit copy of a chip card. The merchant is liable because the payment was read from the magnetic stripe or keyed in instead of the chip, usually on a terminal that could not read chips.

Why it happens

  • The terminal was not chip-enabled, so a copied stripe card went through.
  • A chip card was swiped or keyed in after a chip read failed (fallback).
  • Card details were skimmed and written onto a fake card.

What to send to fight it

  1. Terminal records showing the transaction was read from the chip.
  2. Proof the terminal was chip-capable at the time of the sale.
  3. The authorization record showing how the card data was entered.
  4. Proof the cardholder already received a refund or a reversal for this charge.

How to prevent it

  • Use chip-capable (EMV) terminals at every point of sale.
  • Train staff not to swipe or key in a chip card unless the terminal requires it.
  • Keep terminal software and certification up to date.

Summaries written by NoChurn from the networks’ public rules and processor documentation. Networks update their rules and deadlines depend on your processor: check its documentation before you respond.

Other Visa codes

← All reason codes
Sources (3)
  1. Visa Core Rules and Visa Product and Service Rules (24 October 2026) · checked 2026-11-09
  2. Visa Dispute Management Guide for Merchants · checked 2026-11-09
  3. Visa, Evolution of Compelling Evidence: FAQs (October 2022) · checked 2026-11-09
PROMPT

Read https://www.nochurn.sh/llms.txt,
then follow https://www.nochurn.sh/docs/quickstart/
to add NoChurn to this app. Use a test key
(nc_test_…) until I say we go live.

Stop leaking revenue.

  • Free until $300 MRR
  • No card needed
  • Live in 10 minutes
  • Never a cut of what we recover