APP STORE
NoChurn + App Store
Apple keeps payments and the cancel button. NoChurn reads every subscription change and acts where Apple allows.
HOW IT WORKS
Connected in three steps
- 01
Create an In-App Purchase key in App Store Connect and add it in NoChurn with your bundle ID, sandbox first.
- 02
Paste the NoChurn URL as your App Store Server Notifications URL.
- 03
In your app, set an appAccountToken at purchase and send it to NoChurn with your user ID, so each subscription is matched to a customer.
WHAT NOCHURN DOES
Who does what
| Feature | Done by | How |
|---|---|---|
| Failed payments | App Store | Apple retries the payment. NoChurn tells the user in your app or by email and links to Apple’s subscription settings. |
| Refund requests | NoChurn | When Apple asks about a refund request, NoChurn sends the customer’s real usage from your data. |
| Cancel flows | Uses this data | Your app shows the NoChurn flow (headless API) before linking to Apple’s cancel page. Apple’s own cancel button always works. |
| Win-back | NoChurn | Emails at day 30, 60 and 90, written from the cancel reason, with a link to come back. |
| Churn score | NoChurn | A 0–100 score at signup and at every change, from the payment method, signup source and your custom data. |
| Custom data & AI | NoChurn | Your own attributes and usage, sent by API, matched to the same customers. |
NOCHURN READS
- Subscription status, renewals and expirations
- Billing problems and grace periods
- Auto-renew turned off (a sign the customer plans to leave)
- Refunds and refund requests
STAYS WITH APP STORE
- Payments, retries and grace periods
- The cancel button in iOS settings
- Refund decisions
Apple does not share the customer’s email. Without the appAccountToken, NoChurn cannot match a subscription to a customer.
App Store guides
All App Store guides →- FAILED PAYMENTS
How to reduce involuntary churn on the App Store: billing retry and grace period
How App Store billing retry and Billing Grace Period work, which server notifications to handle, what your app can and cannot do, and where win-back offers fit.
7 min read
- CANCEL FLOWS
How to reduce cancellations in an iOS app without hiding the cancel button
What Apple lets iOS apps do when a subscriber wants to cancel: the manage sheet, retention messages, promotional offers, plan changes, and what to avoid.
6 min read
- CHARGEBACKS
How to handle App Store refund requests (and the consumption request)
How App Store refunds work for subscriptions: who decides, the CONSUMPTION_REQUEST notification, what to send Apple in 12 hours, and what to do next.
6 min read
- CHURN METRICS
Tracking churn with App Store Server Notifications V2
How to measure iOS subscription churn with App Store Server Notifications V2: setup, what each notification means, billing vs voluntary churn, and gaps.
5 min read
- WIN-BACK
App Store win-back and promotional offers: how to bring subscribers back
How Apple's win-back and promotional offers work for lapsed iOS subscribers: eligibility, limits, direct links, server checks and a simple win-back plan.
6 min read
Other app stores
All integrations →
Read https://www.nochurn.sh/llms.txt,
then follow https://www.nochurn.sh/docs/quickstart/
to add NoChurn to this app. Use a test key
(nc_test_…) until I say we go live.
Stop leaking revenue.
- Free until $300 MRR
- No card needed
- Live in 10 minutes
- Never a cut of what we recover