MERCHANT OF RECORD
NoChurn + Paddle
Paddle sells and collects. NoChurn adds cancel flows, win-back, a churn score and your own data.
HOW IT WORKS
Connected in three steps
- 01
Create an API key in Paddle and paste it in NoChurn, sandbox first.
- 02
NoChurn imports customers and subscriptions, then follows Paddle notifications.
- 03
Turn on the cancel flow and win-back. Payment recovery stays with Paddle.
WHAT NOCHURN DOES
Who does what
| Feature | Done by | How |
|---|---|---|
| Failed payments | Paddle | Paddle collects the payment and runs its own payment recovery. NoChurn shows each failure in the customer timeline and in the churn score. |
| Chargebacks | Paddle | Paddle is the seller of record, so it answers disputes. NoChurn shows them read only. |
| Cancel flows | NoChurn | Reasons, offers and one-click cancel, hosted or headless. Offers become a discount, a pause or a plan change on the Paddle subscription. |
| Win-back | NoChurn | Emails at day 30, 60 and 90, written from the cancel reason, with a link to come back. |
| Churn score | NoChurn | A 0–100 score at signup and at every change, from the payment method, signup source and your custom data. |
| Custom data & AI | NoChurn | Your own attributes and usage, sent by API, matched to the same customers. |
NOCHURN READS
- Customers and subscriptions
- Transactions and failures
- Discounts and prices, to build offers
- Disputes, read only
STAYS WITH PADDLE
- Checkout, payments and payment recovery
- Sales tax and invoices, as the merchant of record
- Disputes and refunds
Paddle guides
All Paddle guides →- CANCEL FLOWS
How to add a cancel flow to Paddle Billing
How cancellation works in Paddle Billing: the cancel API, scheduled changes, pause and resume, discounts, webhooks and where to add a retention step.
6 min read
- CHARGEBACKS
Chargebacks on Paddle: what a merchant of record handles for you
How chargebacks work when Paddle is your merchant of record: who the dispute is against, alerts, fees, adjustments, and what you can still do to prevent them.
5 min read
- FAILED PAYMENTS
How failed payments work on Paddle Billing, and what you can add
What Paddle Billing does when a renewal fails: past_due status, default retries, Retain Payment Recovery, update-payment links, and what you can add on top.
5 min read
- CANCEL FLOWS
How to pause subscriptions on Paddle Billing
How pausing works on Paddle Billing: the pause operation, effective_from, resume_at, on_resume options, past-due cases, webhooks and pause offers in Retain.
5 min read
- WIN-BACK
How to win back canceled customers on Paddle
How to win back canceled Paddle Billing customers: why canceled subscriptions cannot be reinstated, the returning-customer transaction, discounts and timing.
5 min read
Other merchants of record
All integrations →
Read https://www.nochurn.sh/llms.txt,
then follow https://www.nochurn.sh/docs/quickstart/
to add NoChurn to this app. Use a test key
(nc_test_…) until I say we go live.
Stop leaking revenue.
- Free until $300 MRR
- No card needed
- Live in 10 minutes
- Never a cut of what we recover